by Ali, Moi.
[ 01. English Non Fiction ] Series: Influence and persuasion Published by : Heinemann Library, (Chicago :) Physical details: 64 p. : col. ill. ; 27 cm. Subject(s): Public relations. Year : 2006
Item type :
01. English Non Fiction
Online Resources:
| Location | Collection | Call Number | Serial Data | Published | Status | Date Due |
|---|---|---|---|---|---|---|
| Stonepark Intermediate School | ECONOMICS | ECONOMICS / Brands / Ali | Available |
Includes bibliographical references (p. 62) and index.
Introduction -- What is public relations? -- The business of PR -- People who work in PR -- Who uses PR & why? -- Better than advertizing? -- How a PR campaign is created -- PR, propaganda, manipulation and deceipt -- Detecting the hidden hand of PR.